Indie Film Production IDs - A24
The Challenge
To create a memorable identity for an Independent(Indie) Film Production Studio, that creatively but concisely captures the attitude of the studio. In this case A24. To tell the world who they are in a 7-10 sec animation.
Research
A24 is an independent entertainment company in the United States that was founded by Daniel Katz, David Fenkel, and John Hodges.
A24 is willing to provide filmmakers with creative space and opportunities to tell diverse stories. They aren’t after celebrity performances or grandiose production, but instead channel their focus into the essence of the film itself.
Concept: Essence of Flim
When it comes to the basics of a movie, I think of aspect ratio. The aspect ratio of a film not only affects the composition and visual experience of the image but it can also be used to convey emotion, atmosphere, and storytelling.
A24 is a studio that pays a lot of attention to the art of cinema itself, so this animation shows the viewer all the stuff like aspect ratios, title/action safe, and camera focus setting, and makes the viewer realize how much importance A24 attaches to the visual experience of a film.
Logo Refresh
The concept behind A24’s logo aims to be contemporary while also evoking the nostalgia of Hollywood’s golden age in the last century.
Process
The animation begins with a camera focus sign and then transitions to a Title/Action Safe layout to acknowledge the production team behind the film.
At first, I labeled each box with its aspect ratio next to it, but as the animation neared completion, keeping it simple seemed more in keeping with its abstract concept.
Development for the Logo reveal. You’ll see the animation forming a movie theater screen, and then we'll step into the world inside it.